cassy taylor
I'm a craft-obsessed staff designer who leads 0→1 products in complex, multi-team platform environments — working from strategy to code contribution. I'm most energized when the problem is ambiguous, the stakeholders require alignment, and good design has to coexist with real platform constraints.
Featured Work
QuickBooks Proposals
Sole designer on a 0→1 product that brought the full quote-to-cash loop inside QuickBooks — from builder to e-sign to deposit — producing 5× client acceptance vs. Estimates and ~$600/year in additional ecosystem revenue per adopter.
Shopify × Mailchimp: Post-Connection Dashboard
Designed the Post-Connection Dashboard pattern to close the dead end after OAuth and guide merchants to their first payoff moment — driving 3× paid conversion, 7× feature activation, and doubled 30-day retention.
Writing